About Finnish Design
What comes in your mind when you think of Finland? The birch trees stretching into the skies? The emotional movie "Kamome Diners" based in Helsinki? The lovable character 'Moomin' known all around the world? Perhaps you might recall the famous Xylitol gum commercial featured on TV a long time ago. However, I think for those of you who have visited 3CLAPS before would think of Finland's design and living brands.
Finland is commonly acknowledged as the design nation. Finland's designs are recognized around the world to be practical and aesthetically pleasing. Finnish furniture and tableware do not have fancy designs but they give a sense of security to its surroundings and they are pleasing to look at for prolonged periods of time. They also greatly raise the object's natural functionality so to boost the user's satisfaction. Finnish design products satisfy both categories of being beautiful and functional, and they are growing popular every day due to the current generations demand for minimalist products. This design know-how in Finland was not perfected in a day, however.
The Finns have been constantly contemplating ways to coexist without destroying the natural environment given to them. You can see the recycling and flea market culture deeply embedded in their lives. They want to use valuable things for a long time. Such thoughts can be gleaned through their design. We focus on the original purpose rather than the embroidered design with colorful decoration, and pursue sustainable design for a long time. Their furniture is made from natural materials such as birch, which can be obtained from nature. Or we can design with the inspiration of the nature like the Savoy vase that Alva Alto designed in the lake. It is not an exaggeration to say that it starts from nature and converges to nature. This design is unbelievably sophisticated in its design 80 years ago and never hurts the convenience of the user. Their design that conforms to nature can be said to be a design that cares about people, society, and the environment while considering the future
Finnish design with a rustic beauty that is not gorgeous but permeates into everyday life. Let's dig deeper through the designers and brands that represent each sector.
It is no exaggeration to say that the design that led to the present of this daughter and Arabia began with Kai Frank. He thought that design should be equal and routine for everyone. Such a philosophy is revealed in Kilta Kilta series, tableware that shows a combination of three basic shapes and a bright color of circle, square and rectangle. Quilta is a simple and unobtrusive form, and it is harmonious with other dishes and it is very practical and price was reasonable regardless of one use. At the time of the first encounter with the kiln, the consumers did not react very well to the simple design that broke the traditional ceramics typology. However, he brings up the design Scandinavian modernism that emphasizes the approach and practicality of basic forms, with the philosophy that "color is the only decoration". Since then, the Kilma series has been revamped and sold as the Teema (as the Arabian Finlna merged with Ittala) and is still considered the most representative series of Ittala's "sustainable" design.
There are three Finnish designs I've introduced so far, and the philosophies embedded in them. It is nothing more than the direction of 3CLAPS seeking a lifestyle with a relaxed and relaxed focus on their own taste without being influenced by the fashion of the times.
In the future, I will introduce fashion and living items which can feel the taste and sensitivity of the daily life in your near daily life. Also, I would like to introduce the themes that the family members can sympathize with.